![]() Protecting our reputation and the reputation of our customers ensures high deliverability while keeping us in good standing with our IP address. What’s important to know now is that there are many safeguards in place to prevent people from blasting or spamming large email lists. To find out the deliverability rate of your email marketing, you simply take the number of emails delivered and divide it by the number that were sent.Īt OutboundEngine, we have a 99% deliverability rate for the emails we send for our customers. In short, email deliverability rate (or acceptance rate) is the success rate an email marketer has in getting an email delivered to a person’s email address. What Is Email Deliverability?Įmail deliverability is incredibly important to the success of any kind of email marketing. There are three terms that go into the first set of measurements email marketers use to analyze their marketing campaigns: email deliverability, inbox rate and bounce rate. The first step in measuring the effectiveness of an email marketing newsletter is to determine how many people received it. ![]() When you send an email out from a platform like OutboundEngine, there are a number of things that happen on the back-end to give that email the best chance of landing in someone’s inbox. While each one of these terms is different, they are all part of the same email success rate calculation.īonus Content: Grab a copy of our Email Marketing Roadmap. ![]() Email marketers use terms to describe what happens to an email after it is sent.
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